Safia Restaurant
Digital Transformation

Safia is a Canadian-African restaurant based in Ottawa with 2 locations. Family owned and operated for years.
Client
Safia Restaurant
Location
Ottawa, Ontario
Work
Designer & Developer

Problems

  1. Safia Restaurant was not utilizing its online presence effectively to enhance revenue and expand its reach. They lacked a website and digital menu, hindering their ability to engage with customers online.
  1. One of their primary concerns was the high commission rates (30-35%) imposed by online ordering platforms like Uber Eats. They lacked alternative methods, aside from phone orders, for customers to directly support them.
  2. The menu had remained unchanged for years, necessitating manual communication of price adjustments due to inflation.
  3. The POS was old and supported by cash register which charged high fees on every transaction
Solution 1
New SEO optimized website
Solution 2
Online ordering offered by the restaurant
Solution 3
CMS controlled menu
Solution 4
QR code ordering with cheaper
transaction rates

Solutions

We developed a responsive and SEO-optimized website for the restaurant, enabling Safia to increase its visibility to a broader audience on the web.

We implemented an online ordering system, saving Safia Restaurant 30%-35% on commissions charged by delivery apps. Customers can now place orders directly on the restaurant's website, reducing waiting times and enabling smoother order management, particularly during peak hours and weekends.

safia website on various size devices

CMS Menu Screens

We designed a dynamic digital menu with animations and installed it in the restaurant. Leveraging our expertise, we strategically promoted high-margin items such as big combos and family meals, boosting profitability for Safia. The newly installed menu resulted in an 18% increase in sales of targeted items.

Installed digital menu at safia restaurant

Digital Menu

We developed an innovative online ordering system that enables customers to scan a QR code and place orders directly to the kitchen. This solution not only saved the restaurant money on labor but also significantly increased overall efficiency, particularly during rush hours.

Safia bento box with QR code menu
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